I'm Helen.
A certified life coach who helps
high performers

Both those currently excelling and those transitioning from peak performance— discover their lifelong purpose beyond their work, sport, or business. Having experienced this myself as an athlete and in my professional career, I understand the challenge of not letting your achievements define you. I guide individuals who are seeking more meaning outside of their roles, helping them reconnect with their true values and passions. By doing so, I empower them to create a fulfilling, well-rounded identity and cultivate a deeper sense of purpose that lasts beyond their peak performance years.
They say people are born twice, the first time when they come to this earth, and the second time when they discover why.
With over a decade of experience in high-performance sports, business, and life coaching, I’ve had the privilege of working with women from professional athletes to executives and entrepreneurs. This diverse experience has given me valuable insights into the unique challenges high performers face. I focus on helping clients discover their lifelong purpose, thrive holistically, and reconnect with their authentic selves, ensuring they experience lasting fulfillment and success across all areas of their lives.
I've been there.
Whether you’re experiencing the post-peak performance low, burnout, or a loss of direction, I understand how it feels to question your identity and purpose.
I’ve been there, and I’m here to help you rediscover yourself and create a life of fulfillment.

My wins
I rediscovered my true self, aligning my life with my core values enabling me to live a fulfilling life
I learnt to balance ambition with mindfulness to avoid burn out while still thriving
I created a meaningful identity and purpose that extends titles, roles or accomplishments

My story
As a natural high performer, motivation and ambition were never challenges for me. But when I left an all-consuming sport that had defined my identity, I was left confused and wondering 'who am I without this?'. I felt lost, overwhelmed, disconnected, numb, and fearful about what was next. This phase of my life set me on a journey to reconnect with myself, reflect on my skills, and channel them into something new. I launched a global marketing agency in 2018, pouring my energy into its success.
SIX YEARS LATER,
I built a successful business, but the cost was burnout and a dysregulated nervous system. It forced me to stop, step back, and truly re-evaluate everything. Without the constant drive of peak performance, I felt unanchored, unsure of who I was without the achievements. That discomfort became a turning point. What emerged was a clear path—one that blends my lived experience, my natural strengths, and my deep passion for guiding others through their own transformations.
AND THAT'S WHAT BROUGHT ME HERE.
